Corder's Corner

Who’s your broker?

When you’re ready to sell your Montana land, farm or ranch be sure to do your research on the real estate brokers that you are considering using. It could be a very miserable experience putting your land or ranch in the hands of a wrong person. Your farm or ranch likely represents the majority of your net worth. When it’s time to sell, choosing the right broker is a critically important decision. Selling your property is an exciting experience for anyone. There is the thrill of the hunt and the excitement of the deal. The whole process is enhanced by a good real estate agent who knows the ins and outs of the market. But with so many brokerages and agents out there to choose from, finding a perfect fit may be more of a challenge than you expected. Working with a top agent who is experienced and trustworthy can go a long way in ensuring your property sells at top dollar.
First, working with someone who specializes in Montana land, farm and ranch properties is a must. Some of these land professionals may call them self a Land Realtor, Ranch Realtor, Land Broker, Ranch Broker or Land Agent and so on. All of these land pro titles pretty much mean the same thing as far as an agent or broker who may specialize in land and ranches. A good broker should be willing to provide you a free market analysis of your property before listing it for sale. You don’t want to rely on rumors and anecdotal information about what land is going for when you are deciding to sell.

Second, when selling your land, farm or ranch, does the broker or agent you’re considering have a website or do they use other broker’s websites to look up properties? If they do have a website is it comprehensive and does it draw a lot of traffic? How does their website rank with popular search keywords? Will they do your property justice with their marketing? If your broker candidate states they don’t fool with MLS, PPC, SEO, Social Media, CRM, Paid Sites, Email Campaigns, Custom Blogs or they don’t have a website that is user friendly, is this where you want your listing to be? The items mentioned above are the digital marketing tools of today and digital marketing is where it’s at and it’s what needs to be done to get your listing in front of potential buyers. Your broker needs to be using cutting edge technology in today’s farm and ranch real estate market. Running an ad in the paper and putting the word out to your neighbors just doesn’t cut it anymore.

Also, if you’re not getting aerial videos, aerial photos and interactive aerial maps of your property, then maybe you need to keep looking. Would you feel comfortable buying or selling a home with a Realtor who has never owned a home? Then why would you choose a Realtor who has never owned a ranch or maybe never even set foot on one? Selling ranches is a complex process and working with someone who understands how everything works on a farm or ranch is a must.

Choosing the right farm or ranch broker will not only help you obtain a top price for your property but will facilitate a smooth transaction. Keep these things in mind and you will be well on your way to choosing the right broker for the job.

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