Why Marketing Land on Social Media Is More Important Than Ever
In today’s digital-first world, the way people discover, research, and purchase land has changed—and social media is at the heart of it. At Corder and Associates, we’ve embraced modern marketing tools to showcase land in the Rocky Mountain West like never before. Whether you’re selling a recreational tract, a ranch, or vacant acreage, social media allows us to connect your property with the right buyer—quickly and effectively.
- Reach More Buyers Where They Are
With millions of active users, platforms like Facebook, Instagram, LinkedIn, and YouTube have become central hubs for property discovery. Potential buyers aren’t just scrolling through traditional listing websites anymore—they’re watching videos, engaging with posts, and searching hashtags.
By promoting land listings across these platforms, we put your property in front of targeted audiences—whether they’re local buyers, out-of-state investors, or adventure seekers looking for their next slice of Big Sky Country.
- Bring Properties to Life with Rich Visual Content
One of the biggest challenges in selling land is helping buyers visualize the potential. That’s why high-quality visuals are non-negotiable—and why we go the extra mile.
What we use:
- Drone footageto highlight terrain, topography, and access points
- Professional photographyto showcase key features like water sources, trees, fencing, and road access
- 360-degree interactive tours, available on our website, giving buyers the ability to explore the land virtually
- YouTube property tours, where we walk through the land with context, visuals, and storytelling
These assets allow buyers to emotionally connect with a property—even before setting foot on it. The more compelling the content, the more likely it is to be shared, saved, and acted upon.
- Targeted Campaigns = Smarter Marketing
At Corder and Associates, we don’t just post listings and hope for results—we run targeted ad campaigns across social media platforms. Whether we’re reaching recreational land buyers in Texas, investors in California, or builders in Bozeman, we tailor each campaign based on:
- Location and search habits
- Land interests (e.g., hunting, agriculture, development)
- Demographics (age, income, lifestyle)
This ensures your property is seen by people who are actively looking for exactly what you’re offering.
- Engagement Builds Connection
Social media isn’t a one-way street—it’s a conversation. When we post your land listing, we also monitor for comments, questions, and shares. This gives buyers direct access to us, creating trust and a sense of urgency that traditional advertising can’t replicate.
And every interaction—whether it’s a “like” on Instagram or a comment on YouTube—boosts visibility. That’s organic marketing at work.
- Instant Updates, Real-Time Exposure
Need to update a price, add new photos, or announce a new feature on the land? Social media allows us to respond to market dynamics instantly. A refreshed post or a timely video can reignite interest and draw in a new wave of buyers.
Imagery Suggestions to Maximize Social Media Impact
For every listing, we recommend:
- Aerial drone photoas the first image on Facebook and Instagram
- Before/after seasonal shotsto show land versatility
- Video clipscut from our YouTube walkthroughs for Reels and Stories
- 360° tour snippets, teasing interactive experiences on our website
- Maps and boundary overlays, especially for large acreage parcels
- Lifestyle shots: Think wildlife, horseback riding, hunting setups, or scenic views
These not only enhance social media performance but also help buyers emotionally connect with the lifestyle your land offers.
Final Thoughts
Selling land isn’t just about posting on a listing site and waiting. It’s about creating a story, reaching the right people, and using modern tools to bring land to life.
At Corder and Associates, we combine deep regional knowledge with cutting-edge digital marketing—leveraging platforms like YouTube, Facebook, Instagram, and our own website’s interactive 360° land tours to deliver results. Your land deserves to be seen. We make sure it is.
